Recommendations and Personal Choice

dǎkāi打开shìpín视频yìngyòng应用shí时，wǒmen我们chángcháng常常hái还méiyou没有míngquè明确mùdì目的，jiù就yǐjīng已经kāishǐ开始guānkàn观看。

When we open a video app, we often start watching before deciding what we want to see.

tuījiàn推荐xìtǒng系统gēnjù根据guòqu过去de的xíngwéi行为，bǎ把kěnéng可能xīyǐn吸引wǒmen我们de的nèiróng内容fàng放zài在yǎnqián眼前。

Recommendation systems use past behaviour to place potentially appealing content before us.

zhè这néng能jiàngdī降低xúnzhǎo寻找xìnxī信息de的chéngběn成本，yě也kěnéng可能ràng让xìngqù兴趣zhújiàn逐渐jízhōng集中zài在shúxi熟悉de的fànwéi范围nèi内。

This can reduce the effort of finding information, but it may also narrow our interests towards familiar areas.

wèntí问题bìng并bù不zàiyú在于měi每yī一cì次tuījiàn推荐shìfǒu是否zhǔnquè准确，ér而zàiyú在于wǒmen我们shìfǒu是否réng仍yǒujī有机huì会gǎibiàn改变fāngxiang方向。

The question is not whether every recommendation is accurate, but whether we still have opportunities to change direction.

guānkàn观看shíjiān时间zhǎng长，bìng并bù不zǒng总néng能zhèngmíng证明nèiróng内容duì对wǒmen我们yǒu有jiàzhí价值。

A long viewing time does not always show that the content is valuable to us.

yǒu有shí时，rénmen人们zhǐshì只是yīnwei因为hàoqí好奇、fènnù愤怒huò或bù不xiǎng想cuòguò错过ér而jìxù继续guānkàn观看。

Sometimes people keep watching out of curiosity, anger or a fear of missing out.

rúguǒ如果bǎ把zhèxiē这些xíngwéi行为quánbù全部lǐjiě理解wèi为xǐhuan喜欢，tuījiàn推荐jiēguǒ结果jiù就kěnéng可能piān偏lí离zhēnzhèng真正de的xūyào需要。

If all these behaviours are interpreted as liking something, recommendations may drift away from people's actual needs.

yònghù用户kěyǐ可以chángshì尝试zhǔdòng主动sōusuǒ搜索mòshēng陌生zhǔtí主题，huò或dìngqī定期zhěnglǐ整理guānzhù关注liè列biǎo表。

Users can try searching for unfamiliar topics or reviewing the accounts they follow regularly.

píngtái平台zé则kěyǐ可以tígōng提供gèng更róngyì容易zhǎodào找到de的tiáozhěng调整rùkǒu入口，bìng并jiěshì解释zhǔyào主要tuījiàn推荐yījù依据。

Platforms can offer easier-to-find controls and explain the main reasons behind recommendations.

zhèxiē这些cuòshī措施bùyīdìng不一定ràng让měi每gèrén个人huòdé获得wánquán完全bùtóng不同de的xìnxī信息，què却néng能zēngjiā增加xuǎnzé选择de的kōngjiān空间。

These measures will not necessarily give everyone entirely different information, but they can widen the room for choice.

biànlì便利hé和zhǔdòng主动xìng性bìng并bù不máodùn矛盾，qiántí前提shì是biànlì便利méiyou没有yǐncáng隐藏tuìchū退出hé和tiáozhěng调整de的jīhui机会。

Convenience and agency need not conflict, provided that convenience does not hide opportunities to leave or make adjustments.

dāng当wǒmen我们zhīdao知道wèishénme为什么kànjian看见mǒu某tiáo条nèiróng内容，yě也gèng更róngyì容易pànduàn判断zìjǐ自己shìfǒu是否yuànyi愿意jìxù继续kàn看。

Knowing why we see a piece of content makes it easier to decide whether we want to keep watching.